Customers frequently ask, “what is the most comfortable brand you carry?”. While it’s impossible to answer that question accurately because each person has their own unique needs, I can tell you that Ara is our most popular brand, by a margin of 50%. While Ara may be an unfamiliar brand for some customers, they are already one of Europe’s most recognizable brands. Plum Bottom started carrying Ara almost 20 years ago and was the first European comfort brand to be introduced at the store. Over the years their popularity ballooned due to their wide selection, their comfort, and their quality.
Unlike many companies, Ara owns all their own factories so that they can ensure their shoes, boots, sandals, loafers, heels and flats meet their high-quality standards. Based in Germany, Ara shoes are engineered for comfort and quality with every step. Their High Soft footbed meets the anatomical needs of the foot with additional metatarsal and arch support. Every aspect of the shoe is considered in production—from breathability to shock absorption. We have carried hundreds of brands over the years, and few have rivaled Ara for their craftsmanship and attention to detail.
When tried on side by side with similar looking shoes, Ara wins over customers for their comfort. I’ve dubbed Ara the brand of the “magic fit” because they will work well for a variety of different widths and different foot needs. Though most of their styles are wider than the standard, they are often designed to hold the foot so well that even narrow customers are pleased with the fit.
The Rachel loafer is our all-time best selling shoe--with over 800 pairs sold since 2004. It's got a slightly wider than typical footbed, but narrow heel and elastic goring which hugs the foot, making Rachel an incredible fit for most customers from narrow to slightly wide.
In every category—boots, loafers, pumps, sneaker, flats-- Ara makes a top-selling style. Comfort plays a huge role in their popularity, but if they weren’t so good looking, they would never be so popular. Ara pairs classic style with trendy details.
The Madison boot perfectly combines a classic lace-up work boot with a trendy lug sole and heel. It is this edgy styling that has made them a choice for customers of all ages.
My wide, flat foot doesn't tolerate pumps very well, but I can work all day in Ara's Ophelia pump. Not only is it very comfortable, I love the style which pairs equally well with slacks (or what I call my boss pants) and skirts. With a wide range of colors, there's an Ophelia pump for any outfit.
Slip on the Regina sneaker, and you'll know why it's a best seller. We love the terrycloth lining that gives you the option to go sock-less and the removable footbed that gives nice arch and metatarsal support. But it's the versatile taupe suede with pewter accent heel that really draws raves.
Flats are more popular than ever--but so many brands offer no support and no padding. Ara solves those problems, and ups the ante with an on-trend lug sole and rich suede colors.
It's been tough to come by tall leather boots this 2021/22 winter season because of supply chain issues, but we were able to pick up a case of these boots recently--so pick them up now while we still have them in stock!
As Ara has amped up their style, and customers have demanded more comfort in their shoes, Ara has become a central part of Plum Bottom and we look forward to partnering with them for years to come. You can shop these, and all our Ara styles, on our website by clicking on this link.